ART DIRECTION
MUGLER
For this art direction project, I curated and managed a team of creative professionals—including a photographer, makeup artist, and model—to produce a fashion editorial for the iconic brand Mugler. Inspired by Manfred Thierry Mugler’s legacy of theatricality and bold design, this editorial captures the essence of a powerful, sharp, and unapologetically strong woman. The concept centers around an all-black wardrobe, symbolizing authority, elegance, and empowerment, while aligning with Mugler’s signature aesthetic of striking silhouettes and dramatic storytelling.
This project reflects Mugler’s brand identity by celebrating its theatrical roots and amplifying its unapologetic, avant-garde spirit. By showcasing a commanding visual narrative, the editorial also resonates with contemporary market trends, where fashion consumers seek bold, empowering statements that celebrate individuality. This campaign serves as a bridge between Mugler’s storied past and its relevance in today’s fashion landscape, appealing to modern audiences who value strength and artistry in their style choices.