La Croix
Time for a Refresh
La Croix, once a sparkling water leader, has seen a decline in sales due to its outdated design and lack of modern appeal. The brand’s overly busy, retro packaging feels out of touch with today’s minimalist, fun-loving consumers who crave simplicity and style.
Why Rebrand?
To reverse this decline, La Croix needs a modern, fun, and simple redesign that speaks to a younger, trend-conscious audience. The current look feels cluttered, and La Croix must update its image to stand out in a crowded market of sleek, health-driven beverages.
Rebranding Vision: Simple, Fun, Modern
The new design will focus on clean lines, bold colors, and playful typography, with each flavor reflecting a unique, sassy personality. The packaging will be minimal yet bold, making La Croix feel fresh and approachable.
